NEWS | SpongeBob SquarePants and Teenage Mutant Ninja Turtles Join Forces on Roblox
GAME DEVELOPER Gamefam has teamed up with Paramount Consumer Products and Nickelodeon to bring two beloved franchises, SpongeBob SquarePants and Teenage Mutant Ninja Turtles, to the virtual world of Roblox. The partnership will offer fans the chance to play and explore with the iconic characters they know and love.
"Expanding both franchises to new platforms is a critical part of our gaming strategy, and Gamefam's expertise in creating and managing live-operated worlds at scale makes them an ideal partner for us to connect audiences with our content on Roblox," said Doug Rosen, SVP of Games and Emerging Media at Paramount.
"Globally beloved fan-favourite properties like SpongeBob SquarePants and Teenage Mutant Ninja Turtles are the exact types of brands Roblox audiences engage with on a massive scale, and Gamefam is uniquely positioned to make them successful on the platform," added Ricardo Briceno, Chief Business Officer at Gamefam.
The standalone experiences of SpongeBob SquarePants and Teenage Mutant Ninja Turtles on Roblox will be launching later this year. Gamefam, the largest metaverse game developer, will use its team of native Robloxian developers to bring the beloved IPs from the Paramount portfolio to life.
Since its launch in 1999, SpongeBob SquarePants has been the most-watched animated series for nearly two decades, while Teenage Mutant Ninja Turtles is a classic global property that has won in every consumer products category and generated billions of dollars at retail. — Geeks Republika
